This activity is important because you will deliver many presentations during your career. Analyzing your audience will help you prepare the content and delivery of these presentation.

The goal of this activity is to demonstrate your understanding of audience analysis for presentations.

Read the case and answer the questions that follow.

Pedro is a consultant who specializes in emerging technologies. He often presents at conferences that are attended by executives and managers. He is planning a presentation for a conference attended by retail executives. He will speak about how artificial intelligence $($AI$)$ can contribute to better decisions for marketing, operations, and even hiring.

Pedro is thinking about various ways to present the content. He considers a demo activity that audience members can do on their phones as well as slides that include data$-$driven outcomes of AI$.$ What is the primary aspect of audience analysis that Pedro is considering?

Multiple Choice