Question: This activity will bridge chapters 1 and 2 from your reading. 1 . Identify and list one example of each of the major elements of

This activity will bridge chapters 1 and 2 from your reading.
1. Identify and list one example of each of the major elements of the marketing strategy planning process model identified in the list (from a to h) below. Please list your example after each. Do not write in paragraph form. (You may want to review the definitions provided below.)
a. Company
b. Competitors
c. Market segments
d. Target markets
e. Products
f. Place
g. Price
h. Promotion
2. Recalling from chapter 1, that value = benefits costs, find one example of lowering costs and one example of raising benefits.
Lowering cost __________________________________
Raising benefits _________________________________

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