Question: This activity/assignment will help students understand concept of targeting and its importance Activity I: Choose a product that you would like to introduce in the

This activity/assignment will help students understand concept of targeting and its importance

Activity I:Choose a product that you would like to introduce in the market. Create a profile of your target market and to discuss the reasons for choosing this market.

This activity/assignment will help students understand concept of positioning and its importance

Activity II:Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the lo-lo-lo-lo or hi-hi-hi-hi cells)?

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