This Ali Baba chocolate coated wafer is produced by Sinokrot Foods in its Ramallah factory. Ali Baba
Question:
This Ali Baba chocolate coated wafer is produced by Sinokrot Foods in its Ramallah factory. Ali Baba is a brand that sells its product to children but also appeals to families. However, facing intense competition by Turkish, Israeli and European brands in this category, Ali Baba needs to create and communicate a value proposition that would give its product superior value in the Palestinian market. You are a junior marketer hired by this company: Answer the following questions:
What are the elements of a customerdriven marketing strategy for this product? Apply each step to Sali Baba wafer.
What is the best value proposition for this product?
Which philosophy should guide your marketing strategy within the context of Gaza war and genocide and the call for boycotting Israeli products and all brands that support Israel by Palestinian and international activists and protestors against this ongoing war.
Understanding Cross Cultural Management
ISBN: 9781292015897
3rd Edition
Authors: Marie Joelle Browaeys, Roger Price