This article gives great insight into the ever$-$evolving use of AI in digital marketing, where $$generative AI$$ is becoming increasingly popular. It will drastically change how consumers engage with technology and force them to obtain a new set of skills when online. Generative AI will also have a huge impact on the audience due to the psychological implications behind different AI programs, as well as the impracticality of keeping up with the latest AI tools. Companies such as Google and Microsoft are integrating generative AI into their existing services, updating them regularly. This causes marketers to scramble to find current and relevant information, and the primary obstacle to AI in marketing is lack of education$/$training$.$ However, to combat this, the author suggests that marketers should take training programs and attend workshops focused on generative AI in marketing. This will allow them to stay up to date on the latest developments in the world of AI$.$ The author dives deeper into this by outlining various degree$/$certificate programs that are not specifically targeted to marketers but would still be useful in understanding AI$.$ Also included are some options for online courses that are specifically targeted to marketers and offer more in$-$depth training, specifically in AI in marketing. Blogs and newsletters for AI in business can also be helpful in staying up to date in the world of AI$.$