This assessment aims to write a report which provides a comprehensive description and analysis of the

strategy of a Multinational Corporation $($MNC$).$ For the successful completion of this assignment, you are

required to select an MNC and accomplish the following tasks:

Task $1$:

Describe comprehensively the chosen organization by providing information about its offerings,

mission, vision, areas of operations, etc.

Task $2$:

Analyse the general environment of the company and conduct a competitor$$s analysis using

appropriate tools taught in the module.

Task $3$:

Assume that the organization decides to expand to non$-$traditional markets. Critically assess the

competitive advantage of the chosen MNC to expand in non$-$traditional markets and develop a

strategic direction for this case