This assignment has two parts: a creative brief, and two creative concepts based on the brief:

Part $1$: Write a $1-$ to $2-$page creative brief for Pampers, your client.

The target audience for this assignment are Millennials. Develop a message strategy for this audience based on your research.

Note: When you discuss the target audience, please remember that $$Millennials$$ is a starting point. It$$s your job to do the research to describe what kind of Millennials and why. Make sure to also apply this approach to future assignments as well.

Begin by researching the company and the industry in which it competes. Gather information about the brand, competition, target audience, etc.

Make sure to use academic sources, including research from various databases available through the Franklin University Library.Links to an external site. $($A simple Google search is not sufficient.$)$

Cite your sources in the brief and include the references in APA formatLinks to an external site. at the end of the brief.

See Action Item $3$ for tips on how to format the brief.