This assignment involves writing Sections 6 and 7 of your Business and Operations Plan (please see Final Copy: Business and Operations Plan on your course main page for a full picture).

• Section 6 is the "Marketing Strategy"
• Section 7 is the "Marketing Mix"

Through your readings and/or class learning, you will have reviewed what each of these sections should contain.

Instructions:

1. Using a Microsoft Word document, create Section 6 and Section 7:
   • Marketing Strategy: You need to define your target market (be as specific as possible). Also, describe the importance of customer loyalty and your plans to encourage repeat business and referrals. Further, how will you track and monitor customers and their satisfaction?
   • Marketing Mix: Define your service offerings, prices, and the overall value you offer. Also, determine how your business can "stand out" or differentiate itself from competitors. Next, identify how you will interact and communicate with customers and promote your services. How will you sell and distribute your products and services (place and distribution)
2. Review your document for grammar, spelling, sentence structure, and formatting.
   • Note: APA formatting is required for your in-text citations and References page, but not for the rest of your Business and Operations Plan document. The formatting and readability of your document should be a priority. Ensure that the colours, font choice, and general layout are attractive, professional, and easily readable.