This assignment involves you watching at least one "draw" or playoff round from the perspective of a marketer. You will notice that sponsorship and the artifacts of integrated marketing communications are evident in the broadcast. Your report should be no longer than $3$ pages single spaced and you should clearly explain how sponsorship and integrated marketing communications work in the context of this event. In doing your analysis and writing the report, you should apply the theories and concepts that you have learned as a student of marketing in the various courses you have taken.

This assignment is worth $15\%$ of vour grade in this course. It is due on February ${27}^{th}$ and we will lliscuss it in class on that day.