This assignment is based on naming rights in the business of sports which are allotted to arenas, especially stadiums, considering the scale of rights and annual turnover which has seen rapid boost in the 21st century. The naming rights have recently become the tool of not only marketing but a financial as well, allowing the operators of sport facilities to generate funds for the development purpose. With the ever-growing marketing of social media, naming rights may have legal risks on many levels.

Students must investigate Ball Arena, which has a corporate naming rights contract.

The paper must include the following.

1) Describe in detail the current contract terms (financials, length of contract in years, etc).

2) Describe how the naming rights benefits the owners of the stadium (private owner, company, City, etc)

3) Describe how this naming strategically creates positive brand awareness for the company using their name.

4) Describe how this naming strategically creates potential negative brand awareness for the company, owners, or City the stadium is located. (Example. Little Caesar's as a pizza company has negative press, how could this effect the stadium, or the Red Wings/Pistons)