This assignment is based on the case study Hillberg & Berk: Aiming to Sparkle in the Designer Jewellery Business (Pritchard, 2017). This TMA will contribute towards the achievement of BB835 Learning Outcomes 1 and 2 (by reinforcing your understanding of BB835 concepts and encouraging you to apply them to case situations), as well as Learning Outcomes 3 (in that we ask you to demonstrate your strategic and critical-thinking capabilities).

The tasks involved in this TMA have been designed to provide you with practice in answering the types of questions you will face in the BB835 examination.

Task One

Identify and critically evaluate Hillberg & Berk's resources and capabilities using relevant BB835 frameworks and concepts.

In your answer you should use your evaluation of resources and capabilities to assess how Hillberg & Berk achieves competitive advantage in its industry.

Task Two

Drawing upon your analysis of Hillberg & Berk's resources and capabilities in Task One, advise its management team on how they should develop and expand the business.

Criteria

Points

Part 1:Analysing H&B resources and capabilities

i. Analysing resources- Financial, Human, Physical and Technological,

ii. Resource Imitability- Cash, Commodity.

iii. Identifying capabilities through VRIO Framework.

60 marks

Part 2: Developing strategy

i.Advice the management team on developing and expanding the business

ii. Citing appropriate evidence from the case and academic sources.

30 marks