Question: This assignment is based on the FCB Grid article and the lecture on the FCB grid. The idea behind the grid is to capture the

This assignment is based on the FCB Grid article and the lecture on the FCB grid. The idea behind the grid is to capture the different ways in which people seek out and process information for different types of products based on the buying motives and levels of Involvement that characterize the products. this assignment, you're asked to pick one of four ads and analyze it in the context of the FCB grid.

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