Question: This assignment is designed to help the student to understand the basics of completing a value chain analysis, which can help a company identify information
This assignment is designed to help the student to understand the basics of completing a value chain analysis, which can help a company identify information systems that assist in developing competitive advantage. Complete a value chain analysis for a company (a real company, not a fictional one). Begin by looking at the Value Chain example on Starbucks (it's in this section). Your analysis can be submitted in a Word document rather than a PowerPoint, and you don't need to include pictures. Your analysis must go further than the Starbucks example, because you must add value to the basic value chain analysis. In particular, you need to list specific ways the value chain analysis reveals the company can do better (i.e., you need to list specific improvements and the reasoning for each improvement)
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