This assignment is geared toward understanding more about the problem your Team's business seeks to address through your unique solution. Here, you will work independently to develop your understanding of the problem your team is solving, for whom, and how. The goal is for each of your teammates to explore a different aspect of your business problem$/$solution to help facilitate more research within your team. A great way to approach this assignment is for everyone to carve out a theme$/$aspect$/$assumption$,$ research & complete the assignment, and then come back together to discuss your findings. You will receive an individual grade for this assignment.

Spend a few minutes brainstorming all of the issues that come to mind when you consider your team's business idea. Specifically, consider the problem you are seeking to solve. Create a mind map Links to an external site.to help you capture what comes up$.$

When you close your eyes and consider the problem you want to solve, who do you see? What do you notice about them? Where are they? How are they impacted by this problem?

How is this individual $($the user$)$ interacting$/$navigating with the problem? What do you notice?

What research can you find to help you understand the depth and scope of this problem $($provide it$)?$ Look for statistics to explain this issue and any other information or data that elevates your understanding of this problem.

Sum it up: Using $3-5$ sentences, can you identify the user, their problem, and explain how big of a problem this is for them? Use your research...

Next steps: go share your perspective with your team. Compare findings. Use everyone's research as a conversation starter to refine your business idea and shape your next steps.