Question: This assignment is to be prepared on three slides. On the first slide, outline the market for a startup of your choice (including non-profits and

This assignment is to be prepared on three slides. On the first slide, outline the market for a startup of your choice (including non-profits and tiger teams in larger organizations).

On the second and third slides, please estimate the TAM, SAM, and SOM. Please show the assumptions that you needed to make to formulate your conclusions.

Learning Objectives:

Understand market sizing and segmentation. Understand how market sizing has implications for financing and marketing strategy.

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