Question: This assignment is to use Google Analytics to develop consumer insights into an e - commerce site. Google Analytics, commonly known as GA , is

This assignment is to use Google Analytics to develop consumer insights into an e-commerce site. Google Analytics, commonly known as GA, is a web analytics tool that collects, measures, and analyzes website data. You will use GA Version 4, the latest iteration of Google Analytics, where you will use GA4 to develop user insights from an e-commerce demonstration website, the Google Merchandise Store. The Google Merchandise Store is an e-commerce site that sells Google-branded merchandise. It contains data typical of what you would see for an e-commerce site.

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