This assignment requires students to create ONE (1) creative brief for any selected brand [Local or International that consists all the advertising and promotion application. Students must creatively put a theory into a practice of advertising campaign. Student are also required to print out 1 poster for the storyboard Report Outline 1.1 Introduction 1.2 Background of the company 1.3 Problem statements 1.4 Briefly describe the idea of the advertising campaign 2.0 Content 2.1. Integrated Marketing application in the advertising campaign 2.2. Market segmentation 2.3. Message sources and channel factors 2.4. Creative strategy components and application 2.5. Media Planning and Strategy 2.6. Support media 3.0 Conclusion 3.1 Summarization 3.2 Recommendation