This assignment should be submitted as a $5-$ to $7-$slide Microsoft PowerPoint presentation with at least one slide dedicate each section of the assignment $($five or more slides $-$ not counting the title slide and reference slide$).$ For example, you should ha a slide with a heading for the following elements of the assignmentPrice$/$Quality Competitive Analysis $($Axis graphic$)$Research InsightsObservational Learning InsightsMicro $-$Moments Map and Recommendations for Improving Website Perform a price$/$quality competitive analysis using the resources provided in the University LibraryYou will create a visual map of the competing coffee companies to see how they compare to The Westside Coffee Company in terms of price and quality. This is also referred to as perceptual maps or positioning mapsif you wish to research more examples outside of your textYou can see an example of this in Topic $9$ of your textbook$/$reading material$).$ You will need to search for and visit the websites of the different chains to help you determine their proper placements on the segmentation axes to place The Westside Coffee Company in its appropriate place. Use the coffee chains mentioned in the University Library article titled "Leading coffee Chains Identify $8$ to $10$ insights you learned from the research studyFor example what did you learn about the competitorsthe target audience and$/$or the industry that could help you develop a successful marketing strategy Illustrate observational learning by visiting a local coffeehouse and list insights that confirm or differ from the research findings Create a micro$-$moments map on a table or spreadsheet with $4$ columnsUnder each heading fill all the things a new customer who has never heard of The Westside Coffee Company might want to know before visiting Based on your micro$-$moments insightsreview The Westside Coffee Company website and make $4$ recommendations for improving the site