This assignment utilizes a case depicting a real-life situation for which you will conduct a detailed case analysis. This will involve reading the provided case, researching the company, identifying a problem or challenge, and making recommendations. First, read the case study "The Boston Beer Company: Brewing Up Success?," which can be found in the Cases section of the textbook. It is Case 27. After reading the case, address the prompts listed below using an in-depth analysis. Discuss the business-level strategy Boston Beer uses in the beer market. Assess whether this strategy provides competitive advantage.

Critique the structure of the beer industry and how it affects the choice of strategy.

Devise a different business-level strategy for Boston Beer that would achieve and sustain competitive advantage.

Predict the obstacles and risks to implementing your recommended strategy that you developed in the previous prompt (#3), and explain how you would overcome them.