Question: This assignment will let you apply what weve learned about building customer relationships and loyalty. You will use the same brand or product as for

This assignment will let you apply what weve learned about building customer relationships and loyalty. You will use the same brand or product as for Assignment #1. As brand manager, you need to drive growth in the next 24 months. You decide to focus on building relationships with one particular sub-segment of your customer base. This assignment is your presentation to the Vice President of Marketing outlining your strategy and how you plan to measure it.

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