This assignment will revolve around use of Data Analytics to strategize and formulate a business plan. Students are expected to create a survey form to get their idea validated by the market/customers and using the survey data collected, formulate a data driven strategy to tap the right customer at right time. Along with this, plan for future customer prediction and retention.

For a unique "Business Idea", work on the following steps:

1. Idea should be unique and sustainable (in terms of business) for at least 5 years.
2. Idea should be data and technology driven and students have to formulate a new idea for any business which will be deployed using data and technology for marketing, sales and promotion.