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Understanding the Basics of Digital warketing Digital marketing is the use of marketing touchpoints that are executed electronically through a digital channel to communicate and interact with current and potential customers and parthers. These touchpoints can be categorized as different types of media including owned, paid, and earned digital media. The goal of this activity is to differentiate between owned, paid and earned digital media. Categorize each example using the drop-down menu. 1. Email Marketing 2. Company Social Media Accounts 3. Display Advertisements 4. Social Media Shares 5. Sponsored Search Results 7. How many visitors have become customers? 8. How many people see paid advertisements or come to social media pages? 9. What are the origins of visitors entering the site that result in conversions? 10. Which pages are visitors coming into and exiting the website? 11. Where are visitors to owned, paid and earned digital media touchpoints located? Acquisition Analysis Audience Analysis Behavior Analysis Conversion Analysis