this brand to create a schema. Remember that a schema captures what a brand stands for and how favorably a consumer may view the brand. Provide at least $5$ descriptive words to create this schema of your brand and then explain why you choose those words.

$2.$ Brand personality: A brand's personality is the way that the consumer would view or describe this brand as if it were a person. Select a brand that you are familiar with and name two ways that you could describe this brand as if it were a person. Explain your selection.

$3.$ Brand extension: A brand extension occurs when you use the brand name of a product with a well$-$developed image of that brand and then extend this to a product in a different category. Name one example of a brand that you are familiar with in terms of a product, and then explain how you might create a brand extension with a product in a different category. $($An example might be the use of an Oreo cookie $($Nabisco$)$ brand which could be extended in a package of Breyers Vanilla Ice Cream with Oreos.$)$