This campaign could be a $1-$day event, a weekend event, or a weeklong event. Be specific on the details, including timeline, location, promotion, and budget for the event. Address the target audience, the appropriate advertisement strategies, and how you plan to integrate marketing communications across platforms for a consistent message. If you believe this company could improve by better consumer research. Be sure to include media choices that will hit the target audience.

Identify the theme of your event: Will it involve product promotion, cause$-$related marketing, crisis management, community outreach, demonstration of corporate social responsibility, or simply promotion of goodwill for the company?

Lastly, indicate how you will measure and evaluate the success of the campaign.