This case has all the ingredients for generating considerable student interest and provoking a lively, interesting class discussion with divergent opinions among class members. The case presents students with the challenge of assessing the long-term growth prospects of the makers of plant-based meat substitutes and, in particular, Beyond Meat's prospects for long-term growth and profitability. Who review the company's financial statements will also note that there are number of serious issues that must be addressed to achieve profitability and ensure financial viability of the company?