This case is on the hugely successful Off$-$White brand. This brand was top named brand in $2019$ and is viewed as highly innovative and disruptive. The case addresses how the Off$-$White brand can drive growth through brand development and product innovation thorough marketing partnerships and alliances. This final assignments aims to integrate your learning throughout this course. It contributes $20\%$ to the overall grade and you are given two weeks to complete this assignment.. Therefore, your paper will evaluated on how you bring together all the learning throughout this course to the case analysis. Business strategy and the value proposition, Marketing strategy drawing from industry analysis and competitive analysis, Implementation of the Marketing Mix through partnerships, digital and non$-$digital channels Power and risks of disruptive product development Product life cycle management in luxury fashion, product innovation and continuous brand development through marketing alliance Alliance management: benefits and risks