Question: This case requires students to first, identify constructs of interest for each of the research questions and to create measurement scales for these constructs. Second,

This case requires students to first, identify constructs of interest for each of the research questions and to create measurement scales for these constructs. Second, arrange the order of the questions

For each of theese research quesitons, I need to identify which construct (demogrpahics, satisfaction, attitude, interest, etc.) and assign it to a scale (nominal, ordinal, interval, ratio) and design a few questions to add to a survey to ask about the construct.

What is the demographic and rock-climbing profile of Extreme Exposure's members?

How do members rate Extreme Exposures various climbing facilities?

Are members interested in outdoor climbing experiences and if so, how interested are they in (a) full-day or half-day trips to outdoor rock climbing areas; (b) group overnight trips to the Canadian Rockies; (c) single (you alone), couple (you and a friend), and/or family (you with spouse or friend and kids) rock climbing adventures with a personal guide; and (d) a climber certification program that would require at least 5 outdoor climbing sessions?

What are members opinions regarding the Extreme Exposure membership fee that they pay?

Will members consider leaving Extreme Exposure to join a new rock climbing center with (a) a maximum climb 10 feet higher than Extreme Exposures, or (b) an annual membership fee 20% lower than Extreme Exposures, or (c) both?

What is the rock climbing lifestyle profile of respondents? To what extent do they: (a) Go rock climbing regularly? (b) Like challenging rock climbing experiences? (c) Prefer to climb with friends? (d) Always use the same rock climbing facility?, and (e) Spend excessive amounts of money on rock climbing gear?

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