This Case Study covers the McDonald's Project

You are required to read the attached case study thoroughly and apply your understanding of the basic concepts of Project Management.

Based on the above, you are required to analyze the topic mentioned below:

1. What do you think were the strategic objectives behind McDonalds deciding to implement this project? You may make assumptions, but your assumptions should be logical and based on the business environment in which the organization functions.
2. With reference to the McDonald's Project, how do you think regional culture can influence the planning and organization of the project