This case study is to evaluate two major different types of retailers, Ikea and Target, and how they optimize shopping habits and influence purchase decisions through their retail marketing strategies.Step $1$: Watch the below video about IKEA:Step $2$: Read the article about Targets Store Design Philosophy.Step $3$: Answer the following questions below. Expand on how and why you came to those conclusions. Please share your thought process and what led to your conclusions. Write a minimum of $250$ words.What is the name of the effect stated in the Ikea video and what was that approach for store aesthetics and shopper experience? What stores can you think of that uses that approach and what is your experience with that store?What are the different kinds of layout examples given in this video? Which one does Ikea use and why?After reading the Target article, share what you learned about layout design. Discuss your experience in Target $($or a similar store$)$ with their layout design? What would you change if you were hired to optimize the shopper's experience?What type of retailer is Target and what type of retailer is Ikea? $($Look over retailer types from Module $7$s Lecture.$).$ As discussed in the Module $7$ Lecture, name the type of retailer for Target and for Ikea? Explain your choices. $.$