Question: ( This case study was written by Jeff Orlando Chief Learning Officer, Leader Development and Performance at Deloitte and Erica Bank, Deloitte's Performance Management Leader.

(This case study was written by Jeff Orlando Chief Learning Officer, Leader Development and
Performance at Deloitte and Erica Bank, Deloitte's Performance Management Leader.
The Case study was published in SHRM Executive Network.)
"It was an investment of 1.8 million hours across the firm that didn't fit our business needs
anymore." That's how partner Rob Massey, Deloitte Tax LLP, described the performance
management system he used for his first 12 years at Deloitte. "Once a year, we looked back at
what people did and then created a label for it."
For the last 18 months, Massey and 2,000 of his colleagues in our tax business have been
piloting a new way of assessing and managing our people's performance, along with thousands
in other parts of our professional services business. It's been so successful that we're rolling it
out across our entire 70,000-person organization over the next year. The key parts: check-ins,
frequent conversations between team leaders and team members about the work; performance
snapshots, a reliable and frequent assessment of individual performance; and pulse surveys, a
quick tool for team leaders to assess if they are creating the conditions for high performance on
their teams.
The power in this innovation: combining what we know about two dimensions of human
behavior:
-How-to-engage-and motivate-people-the primary channel here being
conversations with others
How to -collect and use-reliable-assessments of individual performance-to
help our people and the business.
Put together, it's working. Massey says, "Today we're very forward-looking. It's about strengths
and real-time communication."
First and foremost, this system is analog. It's about conversations. That may have been the
biggest leap we took in reinventing our performance management system. We've learned that
words can be as powerful as numbers; that data only tell part of the story. We need to let our
people, their managers, and their counselors tell the rest.
We haven't moved away from data altogether, the "digital" in the system. In fact, we've
doubled-down. We deploy it regularly and use a variety of tools that bring in perspective from
our people and leaders and use them to help manage the people element of our business in real-
time, to identify what conversations are needed, and to help our people understand how they can
grow and advance
Let's zoom in on the experience of one of our people to see the system in action. Here's Kay, a
Authorize the system to edit this file.
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 (This case study was written by Jeff Orlando Chief Learning Officer,

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