Question: This case study, worth up to 50 points, introduces students to the cultural, social, religious, ethical, and national values and norms that can have an

This case study, worth up to 50 points, introduces students to the cultural, social, religious, ethical, and national values and norms that can have an effect on a global company.

Using your textbook as a guide, research an article on the Internet that discusses a company who was unsuccessful in overcoming a cultural barrier in another country. For example, Target was unsuccessful in opening its retail stores in Canada. Prepare a short 1-2 page paper answering the five questions below. As a general guideline, your paper must be 600-1000 words in total.

Did the company adequately research the culture in the other country?

Was the company entering a new territory or market; what was its purpose?

What was the companys approach to access the other country?

How did the culture of the other country show their rejection of the company? and

What were the problems encountered and were they resolved?

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