Question: This case will involve some research into Fed Ex as you answer the following: 1) Identify the target segment(s) for Fed Ex 2) Short term
This case will involve some research into Fed Ex as you answer the following:
1) Identify the target segment(s) for Fed Ex
2) Short term -- Identify some of the threats and opportunities facing Fed Ex under the current COVID conditions. How will these have an effect on their business model and business practices if indeed there is any effect?
3) Long Term -- what are some of the opportunities and threats to Fed Ex in the long term (3 years). How can they capitalize on the opportunities and discount the threats. How will competitors enter into this thought process?
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