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This chapter deals with using communication to build relationships. Relationship-building is the foundation of selling. We communicate in many different ways. By actively listening we communicate to the other person that what they have to say is important to us. Potential customers often "talk" to us with non-verbal communication. Our own non-verbal communication sends messages to our customers. We may not be face-to-face when trying to communicate with customers. The telephone, email, social media are all ways we communicate.

Postings must be at least 100 words and replies at least 50 words. This is a minimum expectation. _________________________________________________________________________________________________________________

1. Pick one of these sub-topics of communication and create a post. In your post imagine how one of these areas of communication might affect a real-world selling situation. Try to be as descriptive as possible and relate what you say to what you have read in the chapter. This post must be at least 100 words and should be completed before Friday. Please note this is a Post First forum, so you will not see posts from your peers until you have created your own post.