Question: This chapter presented a retail growth opportunity matrix (see below). The matrix includes four growth approaches that are based upon the retailer's target market and

This chapter presented a retail growth opportunity matrix (see below). The matrix includes four growth approaches that are based upon the retailer's target market and current offering or retail format. EXHIBIT 5-4 Growth Opportunities TARGET MARKETS Existing New Existing Market Penetration Market Expansion RETAIL FORMAT New Format Development Diversification (unrelated related After learning what each opportunity means, you are required to illustrate the four (4) growth opportunities with a retailer that you are familiar with. For the opportunities that the retailer has not explored, you can create your own. You are prohibited to repeat your peer's example. Make sure you comment on at least two of your classmates' posts

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