This chapter shows how external factors can effect the decisions a company makes. These external forces can either hurt or help a company depending on how the company reacts. For example, outlawing hand-held cell phones (external political force) while driving resulted in a new product - a hands-free headset.

For this discussion, consider the impact of external forces on the auto industry. Consider how the macroenvironment has helped or hurt the auto industry. Looking into the future, discuss 2 positive forces that could potentially help sales and two negative forces that could hurt sales. Go on-line and find an ad for a car that uses one or more the macro forces to sell the car.

Make useof the following terms - Demographic forces, Economic forces, natural environment, political environment, technical environment, cultural environment.