This completion assignment relates to two competing geodemographic subscription services: PRIZM $[$Potential Ratings Index by Zip Markets$]$ and TAPESTRY. Go to the websites listed below and find the PRIZM and TAPESTRY Segments related to YOUR HOME TOWN by putting in your hometown zip code. Typically, unless you're from a very rural area, you should expect to have $5$ matches for PRIZM and $3$ for Tapestry. Type a minimum of one page to receive full credit on this assignment as you discuss your results from the surveys. First: identify the PRIZM & Tapestry segments and summarize your results $(5$ points each$).$ Second: Do you agree with your results? Why or why not? $(5$ points$).$ Which of the two geodemographic sites do you prefer$--$and why? $(5$ points$).$ I'll be interested in your responses, given that these two marketing research firms are direct competitors.

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