Question: This concept is based on the development, design, and implementation of marketing programmes, processors, and activities that recognise their breadth and interdependencies and it recognises

This concept is based on the development, design, and implementation of marketing programmes, processors, and activities that recognise their breadth and interdependencies and it recognises that everything matters in marketing and that a broad, integrated perspective is often necessary.

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Marketing network

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Relationship Marketing

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Holistic marketing concept

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Intermal Marketing

This concept is based on the development, design, and implementation of

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