Question: This data below is for the previous twelve months from a 1 0 0 room city centre hotel with standard rooms. Rack rate is 1
This data below is for the previous twelve months from a room city centre hotel with standard rooms. Rack rate is and there are three other rates used. This table shows the number of reservations for each customer type for each month.
tableCustomer Type,Rack,Commercial,Agency GroupWeekend,Total RoomsRote JanuaryFuniten:MarchMayhats$:JulyfigutSeptemberGroser:NovemberLiecemper
From this historical data you are required to calculate the following:
Task
Calculate:
Based on the total number of rooms sold, the percentage mix of business achieved per. month from each customer type.
Task
From these calculations, comment on the demand patterns from each of the customer types. You might want to consider some of the following yieldorientated issues:
demand at specific times of the year from each type of customer
additional promotions that should have been carried out
the need for attracting higher paying groups to the property
Task &
What additional historical data would assist you in analysing the data, evaluating performance, forecasting and in making yieldoriented decisions?
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