Question: This data below is for the previous twelve months from a 1 0 0 room city centre hotel with standard rooms. Rack rate is 1

This data below is for the previous twelve months from a 100 room city centre hotel with standard rooms. Rack rate is 100.00, and there are three other rates used. This table shows the number of reservations for each customer type for each month.
\table[[Customer Type,Rack,Commercial,Agency (Group),Weekend,Total Rooms],[Rote E,100,115,76,45,],[January,510,380,260,250,1400],[Funiten:,300,840,2020,35,2126],[March,960,680,300,300,2240],[4,981,(30),340,250,251],[May,1000,750,360,360,2470],[hats,$00,710,280,390,2080:],[July.,714,320,350,400,1784],[figut.,660,300,100,39.,124],[September,965,540,310,290,2105],[Groser:,580,481,300.,200,1047],[November,850,440,350,300,1940],[Liecemper,700,300,400,5060,8900]]
From this historical data you are required to calculate the following:
Task 2
Calculate:
Based on the total number of rooms sold, the percentage mix of business achieved per. month from each customer type.
Task 3
From these calculations, comment on the demand patterns from each of the customer types. You might want to consider some of the following yield-orientated issues:
demand at specific times of the year from each type of customer
additional promotions that should have been carried out
the need for attracting higher paying groups to the property
Task &
-What additional historical data would assist you in analysing the data, evaluating performance, forecasting and in making yield-oriented decisions?
 This data below is for the previous twelve months from a

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!