This discussion is based on content from chapter 11. As one of the four Ps of marketing, the price is an important factor when convincing consumers to make a purchase. Pick a new product or service that has come out in the last two years (max).

Determine which approach was taken when setting its price and its corresponding secondary approach. For example, you could choose demand-oriented approaches and choose the specific prestige approach that falls under it. Be sure to discuss why you believe this approach matched what the company actually used noting examples. Finally, make a supported argument as to whether this was the appropriate pricing strategy.