This discussion is based on the "Why Are We Loyal to Certain Brands?"video case, which is part of the required resources for this module. Now you will participate in a discussion of how companies use cultural, social, personal, and psychological factors to understand customer behavior.

For an overview of the topics in this video case, see Chapters 4 and 5 in your textbook.

Discuss the following with your classmates:

• Which customer behavior factors could a brand extract if they were deciding upon offering product choices?
• Which customer behavior factors would a new a brand have to address to overcome the "mere exposure effect"?
• Why are multiple factors important when evaluating customer behaviors?
• Identify a business that you believe evaluates customer behaviors based on multiple factors. What are those factors? How do those factors bring value to the marketing effort?

Remember to cite your sources.

To complete this assignment, review the Discussion Rubric.