This discussion is based on the "Popshop Live: Streaming E$-$Commerce for Gen$-$Z$"$ video case, which is part of the required resources for this module. Now, you will participate in a discussion of channels or place as a marketing strategy that companies use to bring their products to customers.

For an overview of the topics in this video case, see Chapters $10$ and $11$ in your textbook.

Discuss the following with your classmates:

Which environmental factors drove Popshop to select an e$-$commerce channel?

Do you believe "live$-$streaming shopping" can complement a brick$-$and$-$mortar channel?

Identify a multichannel company. Explain the drivers of each channel. Could this company's channels be improved? Explain your answer.