This discussion is from Chapter 14 - I recommend you copy and paste the prompt into Word, complete your work, then copy and paste your work into the discussion board. - Word document attachments are not acceptable in the discussion board. Please post directly into the discussion board so we don't have to spend time opening an attachment. - You are required to reply to at least one post by another classmate. - You cannot choose a company that has already been chosen by another classmate. Marketing Metrics One of the important benefits of social media sites is that they allow marketers to easily learn what consumers are saying about their brand-and about the competition. To better understand that process, you can go out to Twitter, Instagram, or Facebook and conduct a little detective work to see what consumers are saying about a brand. 1. Select a product type and particular brand of that product to study. It can be in any product category you choose. Choose a product type and brand that you use and like, one that you might use and are curious about, or one that you dislike. (Your numbers don't have to be 100% accurate, an estimate or % 's are fine) 2. Search for your selected brand and see what is revealed. After you have reviewed the results, provide a summary of the following information: a. The number of posts within the social media platform that are positive b. The major aspects of your brand that people think are positive One of the important benefits of social media sites is that they allow marketers to easily learn what consumers are saying about their brand-and about the competition. To better understand that process, you can go out to Twitter, Instagram, or Facebook and conduct a little detective work to see what consumers are saying about a brand. 1. Select a product type and particular brand of that product to study. It can be in any product category you choose. Choose a product type and brand that you use and like, one that you might use and are curious about, or one that you dislike. (Your numbers don't have to be 100% accurate, an estimate or % 's are fine) 2. Search for your selected brand and see what is revealed. After you have reviewed the results, provide a summary of the following information: a. The number of posts within the social media platform that are positive b. The major aspects of your brand that people think are positive c. The number of posts that are negative on your platform d. The major aspects of your brand that people think are negative e. The number of videos/reels/tiktoks on each platform f. Any obvious trends in the types of photos, videos, and gifs that people are sharing You must start a thread before you can read and reply to other threads