In what ways do social networks (not social media), affinity communities, and online reviews affect consumer behavior and impact consumer decision-making? Consider word of mouth - messages and communications from people you know online and face to face. 

Terms to consider: Social network, community, trust, affinity, opinions, experience, motives, influence, "tribe", like-minded, worldview, zeitgeist, word of mouth.

This discussion is not about how brands use social media as examined in a prior discussion, rather it is an examination of how we are influenced to think, form opinions, and make decisions via our social networks. This is an important aspect of e-marketing and e-commerce. 

You are encouraged to examine this from many viewpoints, no just look for the right answer. It is a big topic - do not try to address it all. Instead, try to keep your postings brief - this makes them easier for us to read and react to.

Answer rating: 100% (QA)

Answer Ecommerce is electronic commerce which means people a firm or an individual buy and sell thin... View the full answer