Question: this discussion post with sources and citations. What is the difference between beta (i.e., market) risk, within-firm (i.e., corporate) risk, and stand-alone risk for a

this discussion post with sources and citations. What is the difference between beta (i.e., market) risk, within-firm (i.e., corporate) risk, and stand-alone risk for a potential project? Of the three measures, which is theoretically the most relevant, and why

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