This discussion thread asks you to critically analyze the ethicality and legality of a hypothetical advertising campaign. Use the following hypothetical situation:

 

Shining World Nutraceuticals manufactures and sells herbal products, health foods, and health supplements. The company promotes itself as the premier source of natural and organic products, aiming particularly at customers who have had poor results from traditional, mass-produced, or generic brands and who want to avoid engineered pharmaceuticals.

The company's advertising includes a series of vignettes on television and social media that follow actors portraying researchers "Carrie" and "Henry" as they travel around the world in search of new organic sources. "Carrie" and "Henry" post Facebook and Twitter reports from their purported travels and have extensive followings among the target market. Consumers can interact with the "researchers" on social media and can ask questions through links that are staffed by Shining World Nutraceuticals' customer service personnel. Despite the depiction of travel and exotic locations, the company's products are actually developed in company laboratories in Sausalito, California.

 

Critically analyze this advertising campaign from ethical, spiritual, and legal perspectives in order to determine if it is deceptive or not deceptive. Focus your research and analysis particularly on the issues raised in your text, in Scripture, and the guidelines in the Read: FTC Policy Statement on Deception and the Read: .com Disclosures located in the Learn section of this module. Title your thread "Deceptive" or "Not Deceptive" based on your conclusion about the legality of the campaign.