This discussion will enable you to use examples to show your comprehension of the following:

Product demand characteristics

Drivers of performance in supply chain management

Johnson & Johnson $($J&J$)$ distributes a wide range of consumer health goods $($such as Tylenol$)$ via several channels. Consider two types of outlets: drugstores $($such as Walgreens$)$ and airport retailers $($such as WHSmith$).$ The first stage in attaining strategic fit is understanding a customer's requirements and the uncertainty they place on the supply chain. Clearly, a customer's requirements and supply chain capabilities for the two locations will vary. Discuss the following problems about J&J$\text{'}$s consumer health items offered at the two outlets:

$1.$ Key characteristics of client demand for items $($e$.$g$.,$ Tylenol$)$ at the pharmacy

$2.$ Key characteristics of client demand for items $($e$.$g$.,$ Tylenol$)$ at the airport.

$3.$ Airport$-$specific performance drivers $($inventory and transportation$)$