This distribution strategy is designed to get consumers to move the product into the supply chain by demanding that retailers carry it. This strategy is knowns as a _______ marketing strategy.

a.

push

b.

pull

c.

balanced

d.

uniformed

e.

tactile

Typically, ______ buyers specify their needs in writing and ask potential suppliers to submit formal proposals, whereas ______ buying decisions are usually made by individuals or families and sometimes are unplanned or impulsive.

a.

C2C; B2B

b.

B2C; B2B

c.

B2B; B2C

d.

C2C; B2C

e.

B2C; C2C