This exercise allows students to demonstrate their knowledge of some important foundation concepts in marketing and this chapter. The students have the opportunity to see how the marketing mix changes for different target markets?reinforcing the concept of target marketing.

Campbell's Soup develops many different soup products for its customers. Campbell's Soup engages in target marketing, so it tailors the marketing mix to meet the needs of some specific target customers. One segment is health-conscious, elderly consumers. Another segment includes working people and students who desire a quick and convenient lunch. This exercise requires you to categorize marketing strategy activities by the four Ps and to associate specific marketing elements with a particular target market.

One segment is health-conscious, elderly consumers. Another segment includes working people and students who desire a quick and convenient lunch. This exercise requires you to categorize 6 marketing strategy activities by the four Ps and to associate specific marketing elements with a particular target market. Roll over the items to read the hints. Drag and drop each item into the correct spot on either of the two charts on the right. 4 points PLA ROD Target eBook Market Print RICE owodd References NOWLOV Discounts Ads Markups Cans Soups Stores Cans Vending Health- College conscious students Stores Soups elderly looking for consumers fast lunch Vending Advertising Advertising Ads Reset Mc Graw