This exercise allows students to demonstrate their knowledge of some important foundation concepts in marketing and this chapter. The students have the opportunity to see how the marketing mix changes for different target markets$-$reinforcing the concept of target marketing.

Campbell's Soup develops many different soup products for its customers. Campbell's Soup engages in target marketing, so it tailors the marketing mix to meet the needs of some specific target customers. One segment is health$-$conscious elderly consumers. Another segment includes working people and students who desire a quick and convenient lunch. This exercise requires you to categorize marketing strategy activities by the four Ps and to associate specific marketing elements with a particular target market.

Identify elements of the marketing mix$-$Product, Place, Promotion, and Price. Move each label to the correct drop zone box. The notes button next to a label provides more information.

Labels

Drop Zones