This exercise is designed to help you understand the different organizational structures involved in Brick & Mortar, Brick & Click and Click & Buy retail organizations. The class will be divided into small groups to work on this assignment.

Brick & Mortar vs. Brick & Click vs. Click & Buy. Today's retail world is increasingly moving online. Research and identify a retailer from each of these three types: 1) brick & mortar: on-ground presence only 2) brick & click: on the ground and online presence 3) click & buy: online presence only.

1. Describe the structures of each of these three firms in terms of the elements discussed in chapter 12 of your text.
2. Discuss the advantages and disadvantages of each of the three structures.
3. Draw a generalized organizational chart for each type of retail organization based on your research.
4. In reviewing the various forms of organizational structure, which one(s) do you believe are most appropriate for addressing competitive challenges facing organizations today?

This exercise is designed to help you understand the different organizational structures involved in Brick & Mortar, Brick & Click and Click & Buy retail organizations. The class will be divided into small groups to work on this assignment.

Brick & Mortar vs. Brick & Click vs. Click & Buy. Today's retail world is increasingly moving online. Research and identify a retailer from each of these three types: 1) brick & mortar: on-ground presence only 2) brick & click: on the ground and online presence 3) click & buy: online presence only.

1. Describe the structures of each of these three firms in terms of the elements discussed in chapter 12 of your text.
2. Discuss the advantages and disadvantages of each of the three structures.
3. Draw a generalized organizational chart for each type of retail organization based on your research.
4. In reviewing the various forms of organizational structure, which one(s) do you believe are most appropriate for addressing competitive challenges facing organizations today?